Kun Cao

Kun Cao
Manager

Manager with experience in strategy, sales performance, pricing, market entry, new business development, and digitization. Currently leading various strategy development efforts in energy sector.

Insights by Kun Cao

Sales growthNew business buildingStrategy

Capturing the neglected consumption growth potential in China

29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.

Read post

Turnaround and transformationDigitization

Managing the challenges throughout corporate digital transformation

30 April 2020 — Consolidating Reddal’s observations and learnings on corporate digital transformation subject via 2018-2020, this article discusses the identified challenges and provides suggested actions to maximize the return of digital transformation.

Read post

Financial performanceM&A and divestmentsStrategy

Defining Iran’s path for growth – the role of private equity

7 December 2016 — Reddal was invited as a keynote speaker to “the 6th international conference on management of technology”, organized by IRAMOT and held in Tehran, Iran, on December 6-8, 2016. We presented results from our on-going work on how venture capital and private equity is affecting growth in various countries.

Read post

Digitization

Boosting the discovery of a mobile application by fully leveraging digital marketing and social media

22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.

Read post