Changing the way businesses grow

What we do

Reddal is a global professional services firm offering business development as a service — a relentless partner for growth.

Our offering

We focus on the CEO agenda, from strategy and sales growth to productivity improvement. Our teams draw on years of front-line experience and deep industry expertise to generate impact and ensure your long term success.

Strategy

Reddal Talks: Convincing storytelling for startups and corporate accelerators

28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.

Capturing the neglected consumption growth potential in China

29 June 2020
Kun Cao

Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.

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When traditional manufacturers encounter digital disruptors: collaborate and compete on industrial digital solutions

23 June 2020
Shan Gao

The market landscape of traditional manufacturing companies has been facing large scale digital disruptions. This article discusses the patterns of disruption and suggests a potential response strategy.

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Market leadership in the digital and customer centric age

10 June 2020
Giao Le

As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.

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